Windows, Brick, and Mortar: Shop Local!

          As many of our customers know, Yarnology takes its window displays seriously. We usually switch it up and create a new display every few weeks. Kelly, the mastermind behind them, researches on Pintrest and Facebook, and scopes out ideas from other retailers all to gain inspiration for the front of our store. In the past we’ve had balloon animals, miniature motorized vehicles, creatures made from hanks of yarn, and (my personal favorite) a Christmas tree and fireplace last winter to encourage holiday cheer and warm thoughts on cold days. In our new building the front windows are much smaller compared to our last location, and we don’t have as much space to fill. This is both a blessing and a curse. The big ideas have to be scaled down, but we no longer have to stretch our resources and ideas to fill up large windows.

            One of Kelly’s more recent creative brain surges resulted in dozens of Trolls (you know, the ones with the crazy hair!) set up to catch the attention of passersby. Kelly incorporated the trolls into a fiber holiday that we celebrated at the shop on September 15^th: National Spin in Public Day. Dyed roving (wool before it’s made into yarn) connected the brightly colored hair of the trolls and was then fed into an antique spinning wheel to make it look like the little creatures were all spun together. That display was cute and quirky, so much so that we would often have families stopping on their way down the sidewalk to examine and exclaim over the trolls’ endearingly funny faces and clothing. Throughout the three weeks that the display was up we even had several people come in and ask if these vintage toys were for sale. Sorry, we had to tell them, they’re not even ours. A few of our wonderful friends and patrons lent them to Kelly so her vision could be realized.

            Just like she is known to do, Kelly came to the shop a few days back and told us that she had another great window display idea. To go along with the October theme of “You don’t have to travel far… Shop local!”, she decided to put a rickshaw in the window. Don’t worry if you’re not sure what that is, I only had a vague idea myself. A rickshaw is half bicycle and half carriage. You always see people in big cities, at least in movies and TV shows, being driven around in these things. To make all of this cooler than it already was, the rickshaw that is currently featured in our window is pink. Yes, a very awesome, attention grabbing, “big girl” pink. Since it went up last Wednesday the 3^rd, I think we’ve had several comments a day on the “bicycle thing” that’s in the window. Sometimes I think we have the most unique front windows in all of Winona. And then I think about how cool that is.

            Like I said earlier, our theme for October is “Shop Local”. I feel strongly about this cause not only because I work at a local independent retailer, but also because I’ve seen the damage that can come to a small town when residents go elsewhere for their goods and services. I am originally from a small town in Illinois called Marengo, where the majority of store fronts are vacant and dark. Once a booming railroad town, Marengo has slowly declined due to economy and outsourcing. It really is heartbreaking to go home and see “for sale or rent” signs in window after window while walking down the main street. A large part of me believes that a community can help put a stop to declining local business. Instead of going to a big box store or ordering right off the internet, visit some of your local retailers and find out if you can give your business to them instead. It might take a few more minutes or a couple extra dollars, but I don’t think that’s a bad price to guarantee that our towns will be thriving, productive places. I totally agree that deals and sales should not be passed up, but there is a way we can all help without breaking the bank.

In our most recent Yarnology newsletter, Gaby wrote about something called the 3/50 Project. This is a movement encouraging people to sit down and think about the unique and essential local businesses in their towns. It instructs everyone to choose three businesses that they would miss if they suddenly went under. Then, try to spend at least $50 a month there. According to www.the350project.net, “if half the employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue”. There’s more information on the website and I encourage everyone to visit and become inspired to shop locally! So much good can come of having a strong local economy. As the holidays start arriving, think about what shopping you can do at some of your local specialty shops (like a yarn store; hint, hint) or any independent business, and give them your support! You never know, you might see some fun and unique displays in their front windows.